I’m a writer, editor, and content strategist with 13+ years of experience crafting stories that connect—whether I’m breaking down complex procedures for leading plastic surgeons or creating high-impact campaign copy for brands like True Botanicals and Bobbi Brown. At Allure, Harper’s Bazaar, Refinery29, and RealSelf, I covered everything from beauty trends and cultural commentary to data-driven industry reports. I write editorial features, brand storytelling guides, UX copy, Substacks, emails, social captions, scripts, and punchy product pages. If there’s space for words, I’ve got ones that land.

I’m known for finding the sharpest angle, asking the right questions, and making expert insights feel accessible without losing their depth. I care just as much about the user journey as I do about the opening line. I believe good copy should make you think, smile, smirk, or click—ideally all four.

Contact me at alix.tunell@gmail.com